Digital marketing involves promoting products or services using digital means, such as the internet, mobile phones, and other media. Although digital marketing skills and knowledge can be gained from books, podcasts, and blogs, the best and most effective way of learning digital marketing is an offline or online course. Components of the course include content marketing, affiliate marketing, email marketing, search engine optimization, social media marketing, and website. By pursuing a course in digital marketing, you will be able to discover your area of interest, increase the pool of career opportunities, and market your services and business.